Polaroid - an invention bordering on magic! The fantastic story of a cult object set between technology, art and pop culture.
Documentary
Cinema
77
Min.
Format
HD, DCP
Sound
5.1 Dolby Digital
Country
Switzerland
Languages
German, English, Swiss-German
Subtitles
German, English
Press, wait, ready! Inventor Edwin Land's camera made its mark on generations of artists and photographers and, even today in the midst of the flood of digital images, constitutes a source of unpredictable adventures and unique moments.In SUBITO, Peter Volkart tells the story behind the Polaroid picture in an artistic montage of archive treasures, art photographs, amateur shots and commercials, refining it with insights into the philosophy of art. Snapshots included!
In 1947, ingenious inventor Edwin Land made the impossible possible - the instant picture. Press, wait, ready! This jaunty camera tempted generations of artists to indulge in photographic escapades and unpredictable adventures. Today, following the decline of analogue photography, the instant image is making a comeback and once again quenching our desire for the unique, real moment.
In a playful montage of archive treasures, art photographs, amateur shots and commercials, award-winning director Peter Volkart (TERRA INCOGNITA, SUBOTIKA) unfolds the fabulous history of this cult object and brings the fleeting nature of the photographs to the cinema screen with painstaking artistic care. A cinematic journey through time with art-historical insights and amazing antics - for ( hobby) photographers too!
Peter Volkart
Peter Volkart
Michelle Ettlin, Ueli Nüesch
Eliane Bertschi
Peter Volkart, Stefan Kälin
Franziska Reck
Animation
Peter Volkart
Assistant Writer and director’s assitant
Anita Hansemann
Sound Design, mix
Guido Keller
Color Correction
Ueli Nüesch, Lab 54a
Production Manager
Clea Wanner, Fabiana Schuppli
Recording Studio
Magnetix Recording Studio
2018
2018
2019
2019
2019
